FIELD NOTES · WEEKLY-ISH

Notes from set.

Short, occasional posts about producing, brand building, and the parts of the job that don't make it into the reel.

Why I plan campaigns like films, not posts

The brief is the first line of a screenplay. Every meeting after is an act break.

Pre-viz, continuity, dailies — three places where AI earned its keep this year.

How to read between the lines of an RFP and find the real campaign hiding inside.

A defense of the unsexiest number on your dashboard, and why I report on it weekly.